Planning Your Online Presence

In today’s digital age, it’s difficult to run a business without an online presence. Heck, it’s difficult to be an individual without an online presence. People live and interact on the web. They go their first to find the things they need. What this means is that websites should be taken seriously. They are a company’s chance to impress, to add value, and offer customers a reason (or multiple reasons) to return.

1. Why are you there?

You’ve decided to build a website and possibly engage in some website design agency london online marketing because you recognize the importance in it as a sales portal. That’s step one. But why specifically are you there? To sell, to inform, to inspire, provoke?

2. What do you want people to see?

After deciding on the purpose of your online presence, you can then decide how it should look and what the content should say. For instance if you’re an artist trying to sell paintings, you’ll probably want your website to be aesthetically inspiring. You might use some of your works to create a background design or use a paintbrush as a symbol to guide visitors through your site, instead of an arrow.

3. How do you want them to feel?

Similarly, the content will likely be minimal, encouraging people to use their eyes rather than their brains to digest your work. The words you use should be creative, descriptive and inspiring.

4. What do you want them to do?

Presumably the objective of your site is to sell your paintings and spread “brand” awareness. To sell paintings you should have a gallery of your work, where visitors can browse through your pieces at their own free will. Important details should be included, such as the work’s medium, its title, and possibly the price. Calls to action should also be included. This means writing things like ‘buy now’, ‘call for more information’ etc.

In your effort to spread brand awareness your website should have social media ‘share’ buttons built into it. When a visitor “likes” one of your products it will show up in their Facebook homefeed for all of their friends to see. Similarly, if you include buttons where visitors can easily find you on Twitter, Digg, LinkedIn etc they can follow you and see what else you’re about. Remember your website is one part of who you are, but other channels represent other parts.

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